The Science of Multi-Level Marketing (MLM) in the Business World

“By its very nature and design, network marketing is a strikingly fair, democratic, socially responsible system of generating wealth.” – Robert Kiyosaki

Marketing is the cornerstone of every successful business. In today’s business world, it’s all about making an immediate impact. That makes multi-level marketing (MLM) one of today’s most acceptable tactics. It takes a chapter from the traditional direct marketing and network marketing approach, where sellers used to sell products directly to the consumers with the help of independent sales representatives. Unlike retail marketing, MLM relies heavily on the extended network of independent distributors to generate revenue. Let’s elaborate on the concept.

How Does Multilevel Marketing Work?

It starts with the similar business-to-consumer (B2C) aspect, where a business sells products or services to sales representatives who act as small business owners. You can also refer to these sales reps as brand ambassadors or micro-influencers of certain products. They sell these products as distributors or find others who can sell these products by acquiring them.

A Self-Made Hierarchy

MLM marketing takes a different approach to perform business activities, but there’s a catch. Only a single person, maybe two, kick start a campaign, and they share the products with five people. If those buyers are distributors, it adds another chain, making a pyramid effect.

MLM’s Success Area

The MLM approach may be one of the finest referral marketing tactics today, but its own set of rules. Experts suggest it must adhere to the 70% rule to ensure success. In other words, at least 70% of the products that you’re selling must be purchased by non-distributors or users. Only this way, the MLM chain can work.

Margin of Failure

Although MLM has a high success rate, it is prone to failure. Experts suggest that most MLM tactics fail because individuals aren’t able to perform infinite recruitment to sustain income. Further, most companies learn that suppliers and distributors revolve against unethical business practices, resulting in an eventual collapse. So, the idea is to execute ethical practices and work diligently with this tactic.

Adam Ringham – The MLM-Extraordinaire

MLM can open up several new avenues, especially for budding business owners. But there’s a good chance you might fail, but not if you’ve joined Adam Ringham. He is an MLM expert who has worked with some of the most well-known products. Presently, he is working with iTera. He’s responsible for distributing its product, The Quantum Light Wave Energy Device. It has the ability to penetrate 11 inches into the body down toward the bone stimulating cells. The device does that without damaging the DNA. There’s a lot more that this device has to offer. All you have to do is visit iTera’s website to learn more about the product.

So, if you’re considering joining the MLM bandwagon, there’s no better guy than Adam Ringham to start your journey with. By channeling his ability to convince consumers and market products that could improve human life, it can be a great start for you. Connect with him now